Brazilian Arquiware signs deal to use new machine learning SDK to enhance sentiment analysis of social media networks.
La Jolla CA | São Paulo – Marketing consumer products in Brazil is about to get a lot easier thanks to a small, innovative software company. Arquiware is combining artificial intelligence with natural language processing to enable companies to analyze feelings and opinions social media networks. They are among the first in the world to apply techniques to create tools that enable companies to understand the sentiments of customers.
“Many multi-nationals come to Brazil then realize that it takes more than understanding Portuguese to understand how a brand interacts with consumers.” said Luis Lima, President of Arquiware, “In fact, the diversity of Brazil makes it almost impossible to understand our market unless you use sophisticated tools to extract the true meaning of what people are saying about you.”
Arquiware will add ai-one’s Topic-Mapper SDK to build artificial intelligence into two existing products. SentimentWare and TopicExtractWare analyze text data from social media networks and news feeds. The new capability gives Arquiware clients the ability to understand how any given news event will impact the perception of a brand.
ai-one’s technology is used by telecom companies, security and law enforcement agencies to enable computers to read text in a similar manner to humans. “We are thrilled that Arquiware will apply our technology to social media sentiment analysis. They are ahead of the efforts I have seen in Silicon Valley,” commented Olin Hyde, VP of Business Development for ai-one.
About Arquiware DSC (Brazil), Arquiware is one of Brazil’s leading software companies specializing in application development using natural language processing (NLP) and text mining. Arquiware builds custom applications for numerous enterprise clients and sells commercial off-the-shelf products for sentiment analysis and text extraction. SentimentWare provides sentiment analysis of social networks using the Radian6 API. TopicExtractWare is a SaaS that summarizes the meaning of any corpus of text by distilling information into tag clouds. Visit Arquiware’s free sentiment analysis of Twitter feeds to determine the best samba school in Carnival.